LET‘S GO GET SMALL


Charging through danger in
the British Columbia mountains

A campaign
about
defying fear
and powpow
skiing

Two of the best free skiers on the planet, Dave Treadway and Henrik Windstedt did a film about an insane heli skiing adventure in BC, Canada. We created the online campaign.


This digital campaign is about free-skiing radical environments and facing dangers. The movie “Let’s Go Get Small” plays a central role in this beautiful single-page experience. You follow the adventure of two renowned free-skiers as they venture way out into the Canadian wilderness. Dave a bit crazier then Henrik. Their mission is to explore the British Columbia coast range, and to find lines never skied before. To see what’s possible on skis… if they have the balls.

A heli ride later, they descend to the ridge of a remote mountaintop, clenching into snow and ice not to fall down. They scout the landscape. As the hearts beat faster they have to quickly find a skiable line before the wind gets too strong. You watch them jump out into seemingly verticals. The blood is running cold. The adrenaline peaks; fear laughs with excitement as they ski down.

The campaign site centers around the movie and allows you to go in-depth into the adventure, making you, too, feel present when exploring the unexplored.

CLIENT

  • Peak Performance

SERVICES

  • Campaign Execution
  • Advertising
  • Concept Design
  • UI/UX Design
  • Visual Design
  • Copywriting

Charging through danger

Some people have that innate hunger for extreme adventure; a love for a sport that's about chasing the terrifying and overcoming fear.

Dreaming of winter wonderland

Follow the adventure of two free-skiers who know no bounds. They’re on a pursuit of moments that make adrenaline rush and even forces the spectators' hearts to beat a bit faster.

Breath-taking moments

We were lucky to have a content-driven client who provided an intriguing ski film that we could build the campaign idea around.

"By using flat design with custom-made icons, we got a modern and stunning look of the site."

Recent projects

Travel Like Your Future Self

Hands-on Digital Strategy

The Last Frontier

An Epic & Shopable Campaign

Brand New Ecom Project

Shopping, branding, content