We'd love to hear from you

Always on
the move
Never out
of touch

Our one-sentence manifesto is to make today count. While we work hard to create amazing experiences that shoppers love, we never go soft on living an active life.

We created a forward-thinking business model to balance work ∕ life perfectly; with virtual hubs and free agents spread out on three continents. When we’re not busy exploring the world, you’ll find us working from the west coast in LA or SF, in London, down under in Sydney, and in Stockholm. That gets us closer to the pulse of the world, and offers freedom for our people to live and work from virtually anywhere. Wanderlust, salute.

We love meeting new people and immersing into new brands. We’re genuinely nice people and want to you feel welcome. So don’t be a stranger. Reach out today.


US +1 650 550 8690
Swe +46 760 744 523

Detonate / dtnt
Lövängsgatan 4
115 44 Stockholm


Meet our leadership

Joel Belsco

With left-brain logic and right-brain artistry, Joel leads and inspires teams and clients alike. He mixes design, writing, strategy and ux into an amazing whole. As a reliable visionary, he’s got one foot on the ground; the other in the future. Fascinating CV as Creative Director at Fluid in San Francisco, SapientNitro in London/Stockholm, and impressive background as award-winning Art Director at McCann MRM and LBi. Snowboarder, skier, runner, explorer, longboarder and former basketball champion.

We've got awesome
people everywhere

  • Stockholm

  • San Francisco

  • Los Angeles

  • London

  • Sydney